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Highmark’s myCare Navigator and Member Service: Which Service Should You Call...
Have you ever been in a situation where you needed answers to a question about your health plan, or about how and where to get the health care you need, but you weren’t sure where to go or whom to...
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Coping with Grief During the Holidays
When we look from a distance at someone who has suffered the death of a loved one, we usually think of that death as an event, a specific incident that happened at such-and-such date and time and...
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Open Enrollment 2015: Getting Financial Help to Buy Individual or Family...
If you are self-employed, in between jobs, or don’t have coverage options through your employer — to name just a few common situations — now’s the time to learn about financial help and enroll in a...
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Get the Facts on Holiday Health Myths
The winter holiday season is a time when people of all ages believe in magic and miracles. For the record, Highmark has no official position on whether Santa Claus is real or not. That’s up to you....
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Listen to Your Mother: Christmas Traditions
In our Listen to Your Mother (or Father) series, we ask moms and dads working at Highmark to share the wisdom that can only come through the experience known as parenthood. Children (of any age) have a...
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Advance Directives: Be Sure Your Voice is Heard
Stop me if this sounds familiar: You’re going into the hospital for a so-called “routine procedure” (sure, maybe it’s routine for them!), when suddenly one of your nurses is asking about your advance...
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Can You Afford Not To Have Health Insurance?
As of May 2014, the number of Americans without health insurance was at an all-time low. Only about 13 percent of adults over 18 didn’t have health coverage, according to a Gallup poll. With sweeping...
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Getting to Know Your Highmark Member ID Card
Peek inside your wallet right now — what’s inside? Chances are, there’s some cash, some receipts, maybe a particularly memorable cookie fortune … and a whole lot of cards. These membership cards,...
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Veteran Voices: Eric Lisle
Veteran Voices is a series that gives our veteran-employees a chance to discuss their time in the military and how it prepared them for their careers with Highmark Health companies. In this post,...
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2015 Resolutions for Social Media Marketers
At the end of 2013, we wrote a round-up of the top social media marketing things you should do in 2014. Looking back, all of the points are still very relevant and just as important, if not more, for...
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Why You May Be Losing Customers and Don’t Know It
Customers do not communicate with businesses the same way they did 10 years ago. If a customer has a problem, complaint or happy story to share, they typically will not call nor will they go to the...
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5 Tips for Creating Videos People Will Actually Watch
A recent study found that goldfish have a longer attention span than the average human.1 According to the study, the average person has an attention span of only 8 seconds, one second shorter than a...
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Do you know who is managing your Facebook presence?
If you own a business, it is highly likely that over the course of the past ten years you made the decision to establish a presence on Facebook. After all, Facebook claims there are 1.4 billion active...
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Should Your Brand be on Pinterest? Go Ahead, Jump "Pin"
Pinterest is a social media site that’s become an almost constant presence on- and offline. Between your friends using it to grab the latest recipe ideas and websites often asking if you want to “Pin”...
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Beyond "Vanity" Metrics: 8 Facebook Admin Insights You Need To Use
For many business owners using Facebook, the “Like” is still the king of metrics in their mind. This line of thought goes back to when social media sites were first becoming a popular mode of outreach...
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How to Get Started on Social Media: Choosing the Right Platform
By now it is common knowledge that companies must have a social media presence to be successful and to stay relevant to their customers – 71% of all adult Internet users are on at least one social...
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5 Ways to Boost Engagement with Live Streaming Apps
In less than 3 months after launch, over 380 years of content has been viewed on just one social app – that equates to over 200 million minutes of video!1 In a world where video sites are already...
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4 Ways a Content Marketing Partner Can Help you Reach Your Goals Faster
If you’re part of a 1-5 person marketing team in a small to medium sized business, you’ve got a lot of responsibility. Not only are you constantly juggling 15-20 highly important tasks on a day-to-day...
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When and How Often Should Businesses Tweet?
Twitter is one of the most useful, yet confusing social sites available for use today. The site, by design, is open and searchable, and when used well it’s a timely and engaging platform. But while...
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